The ViX brand Paula Hermanny was born in 2002 of the will, talent and vocation that the young English student, just arrived in the United States, Paula Hermanny, had to work with fashion. This need was revealed as her American friends showed interest in buying the clothes and, especially, the bikinis that she wore.
From the first orders to the friends to the first sales was a jump. But from the fabrication of the first order to the structure we have today, Paula has come a long way from work, dedication and will.
The ViX models, exclusive prints and details in gold, stones, leather, jute and strings make the brand an object of desire among the coolest Brazilians and international stars such as Sienna Miller, Kate Moss, Jennifer Aniston and Duchess Kate Middleton and his sister Pippa Middleton, among others.
Having as motto focus, attitude and work, the ViX came to stay and show that fashion on the beach, just like the beach post, exist and can be both chic and stripped.